3bits

Agency, Branding

A new era for an agency focused on design, strategy and technology

After years of being seen just as a digital design production company, 3bits needed a new face to consolidate its new brand positioning: a consulting company that, in addition to excellence in execution, is able to meet several other needs of its clients and the market, like strategy and product development.

3bits's website is its gateway to the universe. Its layout was developed to presenting the company, value its editorial content (articles about areas of interest of its collaborators) and case studies of developed works. In this way, the website becomes a strong tool for attracting leads in an organic way.

We did benchmarking and collected content and images that inspired us. In this way, it was easy to define a new brand concept based on the essence of what defines 3bits: amazing people who dream high and see potential beyond.

My role

Branding

Prototyping

Stakeholders interviews

User experience

Visual design

Team

Herbert Rafael, Creative Director

Márcio Ribeiro, Designer